Hiap Chen Food Products
Established in 1969, Hiap Chen is a pioneer in preserving Singapore's rich Kueh heritage, evolving from a humble kampung establishment to a leading supplier and trusted partner for hawkers, restaurants, and supermarkets.
Singapore Carrot Cake
Deep Fried Carrot Cake
Chwee Kueh
Our Story
Hiap Chen (协进 in Teochew) bears the meaning “progressing in unison”.
We started as a humble Kueh-making establishment in the Punggol Kampong settlements in the 1960s.
Today, we continue to provide the supporting foundation to many of our customers' businesses, from hawker stalls, restaurant chains to supermarkets.
Our Products
Kueh has a special place in the hearts of Singaporeans and is a representation of our culture and heritage.
At Hiap Chen, we endeavour to deliver affordable products with outstanding quality, while keeping our traditional flavours alive among Singaporeans.
Our product range includes Carrot Cake, Chwee Kueh, Chye Poh (preserved radish), Yam Cake, Pumpkin Cake, Nian Gao and more.